Consumer Interview Questions

  Intro questions:

• In what scenarios (occasions, purpose) do you find yourself using disposable water bottles? 

• Where do you often buy disposable water bottles?

• How often do you buy disposable water bottles? 

• What factors go into your decision making process of buying a particular disposable water bottle? 

*Now do the comparative study with the different types of bottles* 

Repeat for each bottle:

• What are your initial thoughts about each bottle?

• Would you purchase this bottle?

  • If this way the only option?

  • If these 4 bottles were the options?

  • If there was a whole aisle of options?

Repeat for each bottle:

• What are the negative features? 

  • Would this affect your decision to buy this bottle?

  • What if the price was cheaper?

• What are the positive features?

  • Would this affect your decision to buy this bottle?

  • What if the price was more expensive?

Summary questions:

• Using the given bottles, create your ideal bottle by mixing and matching sections 

• Are there any features that you wish these bottles had?

  • Would you pay more for these features?

• Do you have any suggestions on how to improve the bottle?